I recently read a blog post about how small business owners have really embraced outsourcing and they are outsourcing for everything.  I think that’s great.  Actually I think that’s amazing.

Things like accounting, a lawyer, a graphic designer… these are all things we really need and most of us can’t do this ourselves because we aren’t trained in those fields and we want to make sure we are doing it correctly.  Some business owners are even starting to learn more about social media by hiring a agency (hint, hint!) or they have started to outsource social media community managers (now one of the top growing professions in the world and those with experience are in top demand).  It’s great, because like I said, if you aren’t trained in it… it’s not as intuitive as you might think.

So my word of caution…. and this is marketing 101, when outsourcing make sure the beginning of your outsourced relationship is teaching your brand philosophy to the company that is doing the work for you.  There is nothing worse than hiring someone to run your marketing and social media and they completely miss the mark by posting something that just doesn’t fit.
Spend the time to teach before they run away with your brand and make you look bad.

Those are my 2 cents!