I remember one teacher at McGill in my Public Relations class who always said one thing about anything we ever did.  What’s the point?

What is the point of anything we do?  It’s a great question and any business, small or large, has to ask that question every single time they publish something.  So what’s the point of this post?
Great question, it’s about goals.  (which is a great tie into “what’s the point”)

Goals are mandatory.  Your Social Media strategy HAS to have; a goal, message, timeline and results.  Without having these essential things, you are just shooting darts at the wall hoping that one day you’ll hit a bullseye.
I recently read an article on ragan.com and Danielle M. Cyr, director of social media & senior PR account manager for Co-Communications, pointed out the 5 things your social media strategy can’t live without!

They include:
1. Quantifiable goals
2. Key message points
3. Clearly defined roles
4. A timeline
5. Success metrics

It’s easy to incorporate these 5 key things when you are promoting an event or product – we know what the point is.  However it gets foggy when it comes to everyday posting.  Just having a twitter account doesn’t fulfill the goal of being in social media (that is not a goal).  Growing a business, getting more clients, increasing awareness… these are goals that will give you and your business tangible results.

What is the point? What is your goal? How will you define success?

It’s time to set up your goals and objectives and to ask yourself “what’s the point” every single time.

You can read the entire article here on ragan.com